Product Designer & Head of Design
Sneaker Access
Project Detail
Built-in 2016 & rebuilt in 2019
Brutalist design approach
Made $900K ARR, 1M+ Website visits
Team
Cornelious Williams
Connor O’neil
Andrew Evans
Waseem
Alexander
Role
User Experience Design
User Experience Research
Interaction
Prototyping
Front-end Web Development
Duration
5 Months
Overview
Customers who lack the time to visit the Supreme New York website at 9 a.m. to purchase their coveted limited-edition clothing will turn to our services to secure the items they desire. Supreme is renowned for its items selling out within seconds of their release.
Features and Iterations
Reusing Slots
After creating your account, cycle through the pages to purchase a slot that could potentially give you the Supreme items you’ve been wanting.
Shop
After creating your account, cycle through the pages to purchase a slot that could potentially give you the Supreme items you’ve been wanting.
Shop
After creating your account, cycle through the pages to purchase a slot that could potentially give you the Supreme items you’ve been wanting.
User Research & Results
Customers who lack the time to visit the Supreme New York website at 9 a.m. to purchase their coveted limited-edition clothing will turn to our services to secure the items they desire. Supreme is renowned for its items selling out within seconds of their release.
97%
79%
79%
Of respondents do not engage with online museum content
Many participants said they didn't know this type of content existed. One person said, "It's not interesting unless it's in person. I can look at pictures and read anywhere. It's just static information."
Of respondents do not engage with online museum content
Of respondents do not engage with online museum content
Sketches
and ideas
I ideated over potential solutions and user flows. I used sketches to solidify thoughts and draw out how I wanted interactions to work.
Usability testing and findings
I conducted a small usability test with 4 individuals. I was looking to test clarity, completion and comprehension of the different features.
Building a brand identity
To support the design, I created a brand guideline kit. It includes tone of voice, logos, colors, fonts, icons, images, and product vision.
Building a new logo
I conducted a small usability test with 4 individuals. I was looking to test clarity, completion and comprehension of the different features.
A Robust Design System
I created a comprehensive design system that goes beyond what is used in the final design. I built this following WCAG AA accessibility guidelines
Final Outcome
I conducted a small usability test with 4 individuals. I was looking to test clarity, completion and comprehension of the different features.